Smashed up billboards are actually part of a marketing plan from UK retailer ElectricalDirect to raise awareness of an unusual forthcoming tour.
People frustrated at disobedient electronics can pay £50 to be equipped with a weapon of their choice and permission to smash the living hell out of piles of electronics.
Weapon of choice? Oh, yes! Like a helpful merchant in the starter town for a computer RPG, ElectricalDirect has the following options.
- Hammer
- Brick
- Axe
- Mallet
- Golf club
- Crowbar
It’s a twist from ElectricalDirect, which typically provide tradesmen with the gear they need for electrical projects. However, as part of the Manutan Group, this UK-based retailer has the scope to do something a little more wide-reaching than just another ad in the trade press.
If you fancy swapping the £50 to go head to head with gaming consoles, TVs, laptops and keyboards, then you should head over to Demolition Therapy to sign up.
The precise locations of the electronics warfare are yet to be announced, but five cities will be taking part; London, Manchester, Birmingham, Bristol and Glasgow.
If I was going, then I’d take most of my frustration out on printers and smart assistants who insist on telling me that the lights aren’t responding while turning the lights off.
Why would ElectricalDirect set up Demolition Therapy other than to attract the attention of blogs like Geek Native? Dominick Sandford, Director of ElectricalDirect explained;
It’s been a stressful eighteen months for all of us, and most of us have been adversely affected at one point or another. While technology may have helped alleviate boredom, connect and entertain us during this time, at points, it certainly added to frustrations, as dodgy connections, people on mute, and endless screen time in lieu of human interaction added to already stressful situations. At ElectricalDirect, although electrical goods are our bread and butter, we recognise this reality, and wanted to do something fun about it. Thus – Demolition therapy was born.”
It should be noted that no electronics will be harmed even as you drive an axe through them. Everything in Demolition Therapy was dead already, and ElectricalDirect made that call, in part, to avoid waste.
If Geek Native readers have electronics they’re frustrated with then sites like TechBuyer‘s IT asset disposition service or simply MusicMagpie might be a better way for you to dispose of the items. It’s greener, will earn you money, and if you make £50 you’ll be able to trade that in with ElectricalDirect.
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