Fandom owns D&D Beyond, Fanatical and hundreds of fan wikis. It’s a company that reach a vast number of geeks and gamers – 300 million.
It would take a large amount of money to get ads to appear on the Fandom network until this week. Now, in conjunction with DanAds, a self-service system is in place, so businesses with even small ad budgets can buy space.
The program is on Fandomatic and all that is required to get going is a credit card and ads to display.
Fandomatic reaches 250,000 different fan moderated communities.
Geek Native and many other tabletop specialist blogs are part of Gamerati. It’s Gamerati that many RPG publishers and people running Kickstarters turn to for display campaigns.
Fandomatic will now compete but cannot offer the experience of Gamerati nor the Kickstarter services provided by the tabletop specialist. To compete against other self-serve ad solutions, Fandom highlights its first-party data and insights from the gaming and entertainment sectors.
Ken Shapiro, Chief Revenue Officer at Fandom, told the press;
There is huge market demand from advertisers to reach entertainment and gaming audiences, and Fandom provides partners with unmatched value, precise audience targeting and successful performance metrics – all of which drive high demand for advertising opportunities on our platform,”
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