The board game company Iello is splitting up with Iello. The French parent Iello no longer wishes to use Iello USA for distribution, naming COO Stephan Brissaud as someone they no longer want to collaborate with.
ICv2 has the report. The games retailer news site as a comment from the Heillecourt-based company say that Iello
…has decided to rethink the distribution of its products IELLO and LOKI in the United States and in Canada. Consequently, IELLO, through its legal advisor, terminated the distribution agreement, effective December 31, 2021, which authorized IELLO USA to distribute IELLO products in the United States, ending any collaboration with Mr. Stephan Brissaud, COO of IELLO USA. IELLO reserves the right to communicate at a later date on the reasons which led to these decisions.”
Iello, founded in 2004 as a distributor, got into localising games and then publishing their own by 2009. A few years later, in 2012, Iello USA was set up as an LLC in Las Vegas. It’s that Las Vegas spin-off that will no longer handle North American distribution.
The IelloUSA.com site has been shuttered, but a placeholder suggests it’ll return later.
As ICv2 points out, Brissaud was recently re-elected to GAMA but had previously been expelled from Gen Con over an incident. Brissaud continued involvement with GAMA is directly tied with several resignations, but we don’t know whether any of this is connected to parent company divorce.
What do you think? Measured observations are welcome and you can leave them in the comment section below.
