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Have you ever succumbed to the dark lure of competitive Christmas gifting? In this post, we’re about to find out what’s a popular purchase.
It works with birthdays and other occasions too. It might start with the worry you’ll give a bad gift or the worst gift of a set, which are innocent worries and understandable. It’s a short hop from there to wanting to provide a better gift than anyone else. That’s not the same as wanting to give the best possible present to someone you care about.
A tightrope of good intentions, huh? I think a geeky subscription box might be an answer. I think it might be a gift that keeps on giving throughout the year and something that lingers beyond the commercial rush of Christmas day.
I was able to speak to Pop In a Box about this. They’re part of the same family of brands as Zavvi’s Zbox and My Geek Box about this.
My argument was that rather than spend £100 on a gift for your brother, for example, spend £10 on him every month for a year. A regular surprise, a frequent delight and geeky goodies he might not have otherwise bought for himself but wants anyway.
Surprising no one, Pop In a Box agreed with my hypothesis. There’s also the point about not putting all your eggs in one basket. Subscribing a family member or friend to a geeky subscription gift box for a year or however long you want maximises your fancy of landing an “I love this!” response.
Which are the most popular geeky gift boxes
In search of data to turn this hypothesis into a thesis, I got the five most popular subscriptions from Pop in a Box.
I’m surprised to see Harry Potter ahead of Star Wars, but PIaP is a leader in the geek subscription space. These are robust stats.
There are different tiers within these. At the top, it is pretty hardcore. I concede; not likely to be suitable for casual Christmas gifts!
£9.99 – 1 pop per month (save £1)
£18.99 – 2 pops per month (Save £2.99)
£26.99 – 3 pops per month (Save £5.98)
£49.99 – 6 pops per month (Save £15.95)
£99.00 – 12 pops per month (Save £32.88)
I don’t have stats on which of the tiers are the most popular. I imagine it’s pretty close to the numeric order.
Not just models
It’s worth noting that not all subscription deals are models from Funko. Just off the top of my head, there’s also;
- Loot Crate
- Monthly Tee Club or ShirtStak
- Geek Gear Box
- MEL Science kids
- ZATU Games’ Subscription
- Toy swapping with Whirli.
Black Friday Pop sale / Cyber Monday
As it happens, this data comes back to me just a day before the Black Friday / Cyber Money sale rush.
Meanly, there’s a TOCK approach being used on us this year. Pop over to the Black Friday flash sale page and use the code TOCK to secure a discount.
That discount starts at 50% but then reduces by 2% every 15 minutes. Arg!
Quick Links
- Pop in a Box’s Black Friday TOCK sale.
- Pop in a Box’s clearance offers.
- Pop in a Box’s subscription deals.
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