Embracer Group is lined up to buy the board game powerhouse for €2.75bn. The sale was expected but it looks like they got €0.75bn more than initially thought.
A billion can be hard to get your head around. 1 million seconds is 11.6 days. 1 billion seconds is 32 years.
Asmodee publishes Catan, Ticket to Ride, X-Ring, Arkham Horror and Pandemic has been sold for $3.11bn. The company owns Fantasy Flight Games, Atomic Mass, Z-Man, Days of Wonder and Catan Studios.
Remarkably, a document titled “Not for Release” and “Inside Information”, has been released, to the outside world, and details the plan. It’s been accessible for hours.
It is public news, though, Embracer founder and CEO Lars Wingefors told press;
Asmodee would become our ninth operating group, moving Embracer towards becoming a leading independent global gaming eco-system with several market leading positions. The Embracer strategy to build on passionate entrepreneurs and creators with a decentralized operating model continues to prove successful.”
It’s said that Asmodee, which will leave the control of VC firm PAI Partners, will carry on as usual.
The board game company is now part of a games family that owns Darksiders, Borderlands and Dead Island.
Why splash the cash? Embracer highlights the solid cultural fit, something that makes or breaks M&A activity and something shareholders will expect. Asmodee also makes a very healthy profit with about 30% EBIT. In other words, your games could be 25% cheaper, and Asmodee would still make money.
The deal brings a whopping 970+ games to Embracer, and, as the company points out, there’s now the chance to get those to PC, console, mobile and even VR. Money will be saved by omnichannel distribution. Asmodee Digital has found success.
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