Sadly, Hasbro’s CEO Brian Goldner passed away last year and shortly after taking medical leave which put Richard Stoddart in place as interim CEO.
The global company has now announced the non-interim replacement; Chris Cocks, who is/was both President and Chief Operating Ofice of Wizards of the Coast and the Digital Gaming division.
It’s not just a strong endorsement of Cocks’ ability but a clear signal to the market where Hasbro sees its future. That future is digital. WotC is already on record saying the future of D&D is digital.
Tracy Leinbach, current Chair of the Board, told the press;
Chris’s appointment marks the culmination of an extensive and thoughtful candidate review and selection process led by the Board. In Chris, we have chosen a leader uniquely positioned to execute and evolve Hasbro’s Brand Blueprint strategy while continuing to generate growth and deliver strong shareholder returns. Chris’s extensive omni-channel experience and proven track record make him the ideal leader for Hasbro as it continues to become the world’s leading play and entertainment company. On behalf of the Board, we thank Rich for serving as Interim CEO during a difficult time for the Hasbro family and are delighted he will serve as Chair of our Board.”
What does Chris Cocks think himself? HE said;
Hasbro has amazing brands, gifted storytellers and unique entertainment assets, and I am humbled to step into the position of CEO at this important time and to build on the strong foundation Brian created. Our consumer products, gaming and entertainment teams are the best and most creative in the business and have shown such incredible resilience. I look forward to working with our highly-experienced senior management team as we continue to reimagine play and entertainment and deliver experiences to families and fans, of all ages, around the world.”
A new Wizards of the Coast boss will now be appointed and this person will call the shots for Dungeons & Dragons and Magic: The Gathering.
Via Hasbro.
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