Hasbro, the toy and games company that owns Wizards of the Coast, has announced it has joined the Science Based Targets initiative (SBTi).
As a result, the publisher’s entire packaging line will be plastic-free by 2022. The days of plastic shrink-wrapped books and boxes are heading into history.
Additionally, the company has also confirmed its commitment to the Hasbro Toy Recycling program, which is active in 12 countries, which lets customers drop off unwanted games at any of these Terra Cycle locations.
Hasbro has been working on green and sustainability for many years, dropping polyvinyl chloride (PVC) in their packaging in 2013 in favour of the recyclable polyethylene terephthalate (PET), then starting plant-based bioPET in 2019.
Science Based Targets initiative (SBTi) sets very high targets, though, aligning with the most challenging goals of the Paris Agreement. Hasbro will issue new near-term (2030) and long-term (2050) goals, which will be validated by SBTi.
Chris Cocks, brand new as Hasbro’s CEO, stepping up from his role as Head Wizard, said;
As a global leader in play and entertainment for fans of all ages, Hasbro understands the critical importance of operating sustainably to protect our planet for future generations. Committing to SBTs is another step for Hasbro to make a positive difference for our planet and fans around the world. Our hope is others across the industry join us in this effort.”
Kathrin Belliveau, Chief Purpose Officer at Hasbro added;
At Hasbro, we are committed to making the world a better place for future generations, which includes taking important action to reduce our footprint across our entire supply and value chain. We are proud to be setting SBTs this year under the new framework and honored to join the SBTi community and be part of the collaborative effort on the path to net zero.”
It may seem like a strange observation, but this blogger isn’t clear on the definition of “packaging”. Are, for example, mini sprues considered packaging?
Additionally, Hasbro hasn’t said whether their supply chain and partners will be part of this evaluation. For example, if sprues are packaging, then are WizKids “allowed” to use them in Frameworks, their D&D branded sprue-based miniature line?
Thoughts? Can you contribute to this article? Share your insight in the comments below.
