£10,000 in prizes for Asmodee and GAME customers in the UK

The computer game store GAME has 20% off toys and board games but that’s the tip of the iceberg.

In a wise move, GAME.co.uk is getting more heavily into board game sales in a world with downloadable content and computer games. Does this mean the Frasers Group-owned multi-million Pound retailer counts as an FLGS? Hmm.

It does mean they’ve been able to strike a deal with board game giant Asmodee and put £10,000 worth of prizes on the table.

GAME.co.uk customers who buy Dobble, Catan Ticket to Ride, 7 Wonders, Carcassonne, Splendor or Unlock will win. They might win cash.

Every purchase will win at least GAME Reward Points. To collect UK shoppers need to visit GameRollToWin.co.uk and enter a code from the game pack. That site goes live on April 15th, and the competition runs until May 19th.

Asmodee’s Marketing Director, James Arnold, told the press;

We’re really excited for this exclusive partnership as GAME is an important retailer for our board games. We’re committed to working increasingly closely and investing in marketing with retailers to drive both of our businesses. The mechanic is simple and we know game fans will enjoy taking part and winning those all-important cash prizes.”

Asmodee is the board game power in the UK, distributing these games and other headliners.

GAME’s MD, Nick Arran, added;

Teaming up with Asmodee was a natural choice as our customer base are big fans. Anything that makes their visit to our stores or online more enticing is a hit with us. Games included in the offer are: Dobble, Catan, Ticket to Ride, 7 Wonders, Carcassonne, Splendor and Unlock!”

Photo credit: Galen Crout.