More SyFy brand work

What do you think of the rebranding from the Sci-Fi channel to the SyFy channel? I hear some grumbles. To be honest, though, I hear more grumbles about the content (not Sci-Fi enough) than how well the rebranding was done.

This might be because there are few sci-fi geeks in adland or it might because the rebranding, itself, has gone well. This adland geek favours the latter option.

Barcelona based agency Dvein were lucky enough to be given a very creative brief from SyFy. As a result they’ve put together this funky little ad. “Hecho en Syfy” means “Made at Syfy”. The ad is expected to run in Spain and Portugal not the UK or US.

https://vimeo.com/14580681

What do you think? Cute or creepy?