It may feel like the start of a Black Mirror episode, but Coca-Cola has created a ‘limited edition’ flavour of Coke using artificial intelligence, and the flavour? It’s called Coca-Cola Y3000 Zero Sugar.
What does that mean? It probably means you have to buy it to see what the frog kind of flavour it actually is, which is actually quite a clever marketing ploy.
Coca‑Cola is asking you “to imagine what the future tastes and feels like with a limited-edition drink and new AI-powered experience.”
Coca‑Cola Y3000 Zero Sugar was apparently “co-created with human and artificial intelligence by understanding how fans envision the future through emotions, aspirations, colors, flavors and more. Fans’ perspectives from around the world, combined with insights gathered from artificial intelligence, helped inspire Coca‑Cola to create the unique taste of Y3000.“
Right, then.
According to some more official spiel from the drinks company, this new Coke “sports an equally futuristic—and optimistic—visual identity. Co-created with artificial intelligence, the design showcases liquid in a morphing, evolving state, communicated through form and color changes that emphasize a positive future. A light-toned color palette featuring violet, magenta and cyan against a silver base gives a futuristic feel. The iconic Spencerian Script features a connected matrix with fluid dot clusters that merge to represent the human connections of our future planet.”
It does definitely sound… optimistic. I’ll leave it at that. (I’m sorry, I find it particularly difficult to share Coca-Cola’s optimism about the future we’re heading into right now)
The Coca‑Cola Company Senior Director of Global Strategy, Oana Vlad, Senior Director, said:
We hope that Coca‑Cola will still be as relevant and refreshing in the year 3000 as it is today, so we challenged ourselves to explore the concept of what a Coke from the future might taste like—and what kind of experiences would a Coke from the future unlock? The ‘Real Magic’ brand platform celebrates unexpected connections that make the ordinary extraordinary, so we intentionally brought human intelligence and AI together for an uplifting expression of what Coca‑Cola believes tomorrow will bring.
We’ll see. I’ll be interested to read some of the reactions from people who rush out to buy this.
If you trust AI enough to guinea pig this for us, please leave a comment below about what it actually tastes like. Thanks in advance.
