Why do fonts matter? This video essay explains all

“In most films, the title screen is the first character you see. Those letters are literally the first characters you see.” — It’s true. You only get one chance to make a first impression, and those first impressions when it comes to movies, are usually with the font.

So, we found this video essay from Little White Lies, about fonts and why they matter so much, really quite interesting. Type designer Marie Boulanger does a deep dive into how fonts can be used to help shape film narratives, set the tone for a movie, and actually impact our experience as viewers.

So, if you’re someone who doesn’t usually think about fonts when they’re watching a movie (guilty as charged), this video might be worth a watch.

What do you think of the insights in this video? Have they changed how you think about fonts in movies? Join the conversation below.