“Never trust, always verify” is at the core of ‘zero-trust’ cybersecurity, which means nothing happens without the user or device verifying who they are.
![Prime Day](https://images-geeknative-com.exactdn.com/wp-content/uploads/2024/07/16202140/amazon-prime-day-logo-523x350.jpg?strip=all&lossy=1&sharp=1&ssl=1)
Keeper Security is a leader in the space, providing zero-trust cybersecurity on passwords, passkeys and access. The company is using Amazon’s Prime Day to warn of risk that everyday computer users face as cybercriminals develop new attack methods.
Official app or website
Be cautious of fake websites that impersonate trusted brands like Amazon to trick unsuspecting shoppers. To stay safe, always access Amazon exclusively through their official app or website. Avoid clicking on links from third-party messages or emails, as these could lead to fraudulent sites.
Be vigilant when using search engines, as misleading ads might direct you to counterfeit websites. For instance, a deceptive website could use a subtly altered URL like www.Amaz0n.com instead of the genuine www.Amazon.com.
Strong and unique passwords
Last year, for World Password Day, Geek Native was shown data suggesting that many of us weren’t good at password security. For example, 75% of employees use their work passwords for personal stuff.
Paraphrasing Keeper Security, the common sense advice that is not always followed is to protect every online account with a unique, strong password. A strong password is at least 16 characters and includes a mix of uppercase and lowercase letters, numbers, and symbols. Avoid using the same password for multiple accounts; if a cybercriminal obtains it, they could access all of them.
Consider using a password generator to create strong passwords for each account. An even better option is a password manager, which generates, stores, and automatically fills passwords for all your accounts. It also offers an added layer of security by alerting you to potential fake websites.
MFA is annoying but wise
![Password Generator](https://images-geeknative-com.exactdn.com/wp-content/uploads/2024/07/16202202/keeper-security-passwod.jpg?strip=all&lossy=1&sharp=1&ssl=1)
Multi-factor authentication (MFA) is a vital security measure that demands multiple verification steps before granting access, even if your password is stolen.
Keeper Security says a good password manager can simplify the process by generating strong passwords, securely storing them, and even automatically filling in your MFA codes for added convenience.
I’m surprised by this and wonder whether that would challenge the point of the MFA in the first place, but I now assume Keeper Security offers the feature.
Darren Guccione, CEO and Co-founder of Keeper Security, told the press;
As the excitement of Amazon Prime Day builds, it’s important to remember that cybercriminals are just as eager to take advantage of this event as shoppers are to find great deals. At Keeper, our goal is to equip our users with the knowledge and tools necessary to defend their personal information from increasingly sophisticated cyber threats. Remember, cybersecurity isn’t just about technology – it’s about being aware and proactive in safeguarding your personal information.”
Quick Links
- Keeper Security’s Password Generator.