Ad agency Ogilvy Brazil partnered with Hasbro to do a nostalgic campaign for D&D’s 50th anniversary.
The stop-motion animation used the original voice actors from the Brazilian version of the 80s D&D cartoon. A third agency, “Os Bonequinhos was brought in to animate the action models. The script was by Jovem Nerd and introduces the so-called “Lost Episode”.
John Bogéa and Tarik Frank, creative directors at Ogilvy Brasil, told LBB Online;
Since the 1980s, fans of Dungeons & Dragons have been longing for a resolution to the story of the young adventurers lost in a magical and perilous realm. The appearance of the characters in the recent movie Dungeons & Dragons: Honor Among Thieves sparked widespread discussion on Brazilian social media, reigniting the audience’s desire for a proper conclusion. Through their Nerdcast, Jovem Nerd expressed this wish directly to Hasbro, suggesting the creation of a final episode. The response came with the campaign ‘The Lost Adventure,’ a 15-minute episode that narrates the heroes’ last journey against the villain Venger.
Marina Uccelli, Hasbro’s marketing director, added,
Bringing Dungeons & Dragons to life through this creative exercise goes beyond a marketing action. It is a celebration with the Brazilian fan community that grew up following the fantastic adventures of this group,
We’re expecting to get access to the episode through both Hasbro and Jovem Nerd’s social media channels this week, but I don’t see it yet.
Wizards of the Coast is publishing a “not” new edition of D&D to mark the 50 years which has become known as D&D 2024 and with most core rules available to buy.
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