
Game Beauty have teamed up with Capcom to start the year right with an incredible-looking Street Fighter™ 6 makeup collab.
The beauty company has been building a name for itself by combining two of the things I love; makeup and video games, through “high-quality, cruelty-free beauty products inspired by video game concepts, characters, sceneries, and all relatable elements found in the world of gaming”. How cool is that?!
The makeup collection is now available for pre-order on the official Game Beauty site, which includes one makeup palette, six matte lipsticks, four cream blushes, two highlighter balms and six chameleon
shadows, “embracing 2025 with a lineup that’s big on color and bigger on possibilities”.
Here’s the official description:
Get ready to K.O. with the motif palette for endless looks, a Juri lipstick to unleash your inner villain, a Lily blush for a touch of woodland charm, a Luke chameleon shadow that shifts with your every move, and a Chun-Li highlighter to shine brighter than a Spinning Bird Kick!

Not going to lie, this looks like an absolutely stunning and extensive makeup collection, and I can’t wait to try it.
Here’s what Game Beauty Founder & CEO, Jamie Battista had to say:
I vividly recall those afternoons after school, rushing to the arcade to master my Chun-Li combo for Lightning Kick, or the ‘Hyakuretsukyaku’ as we knew it. To think I’m now creating a Street Fighter makeup collection… it feels surreal, a dream come true.
With Street Fighter being such an iconic, and truly nostalgic thing for so many, I can imagine it must be an incredible feeling to be able to work on a collection like this – hell, just owning it would be enough for me!
Check out some more of the glamour shots below, and see which characters YOU want to wear:




Of course, this isn’t the first time we’ve covered a Game Beauty collection – I actually reviewed the Attack on Titan makeup collection last year (and loved every second of it!).
And you can pre-order the Street Fighter™ 6 makeup collab RIGHT NOW – with the collection expected to ship out mid-to-late March.
What do you think of the new Street Fighter™ 6 makeup collab from Game Beauty and Capcom – and which characters do YOU want? Let me know in the comments!