Golf Now – part of an anti superhero backlash?

Hmm. Not sure what’s going on with American TV ads or advertising agencies but there seems to be a bit of a superhero blacklash going on.

Just a few weeks ago we had DirecTV poking superheroic fun and now Evolution Bureau are doing something very similar for their client Golf Now.

Does anyone with any class put a golf game ahead of saving a city?

What do you think? Are superheroes now so cool that it’s considered to be different (and therefore cool) to ruffle their feathers? Or are we picking up the implication that the cool people have moved on to something else. You know; like hitting a small ball around an exclusive collection of well maintained dirt?