If you had to write a TV ad for the PS4, what would you try?
Sony’s madmen ad brains have put together a series of lookie-likey sets and costumes, one of which will likely remind you of a favourite game or genre, and has their actors sing “Perfect Day”.
The name of the ad? “Perfect Day”.
The micro-site for the campaign is just as humble. It’s at Greatnessawaits.com. Actually, it’s at playstation.greatnessawaits.com so I wonder whether they’re just using the sub-domain as branding or whether we’ll get psp.greatnessawaits.com later on.
Other than just remind of you games and be catching with the song this ad for the PlayStation 4 does one other really important thing. This ad puts the emphasis on being able to play with your friends. Yes, you can network play with the PS3 but my go-to device for group play is the Xbox. The PS4 is the challenger device on that front.
What do you think? Have Sony done well here? Good ad?
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