Greg Leeds resigned from his role as the CEO of Hasbro’s Wizards of the Coast yesterday. He was thanked by John Frascotti the President of Hasbro Brands for his time at the company. Frascotti said;
We are incredibly thankful to Greg for the tremendous contributions he has made to Hasbro, especially during his time leading Wizards of the Coast,”
“Today, thanks to Greg’s commitment and passion, Wizards of the Coast’s brands are stronger than ever. Though Magic: The Gathering was introduced more than 20 years ago, it is more relevant and popular today than it’s ever been, with a record number of people around the world playing the game and participating in Magic organized play events.”
There’s a replacement already – Chris Cocks, the Vice President OEM Technical Sales at Microsoft.
Wait up. If you’re worried that an OEM sales guy, even a senior one, seems like a poor match for Wizards of the Coast then there’s some good news. Cocks has a background that fits Magic: The Gathering and D&D better. In fact, Cocks is said to be a tabletop gamer himself.
It’s John Frascotti who told press. He said;
As an avid fan and player with extensive digital experience, I’m confident Chris is the right person to help us build on the tremendous momentum around our brands and take the franchise to the next level by delivering exciting new experiences to our growing and passionate fan base around the world.
Indeed, according to ICv2, Cocks has two years under his belt as the Vice President at LeapFrog leading their learning games unit and a Group Product Manager at Microsoft Xbox where he lead portfolio planning and go-to-market strategies for action games.
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