You’ll know all about unboxing. It’s when people film the act of taking their latest shiny thing out of the box. Here’s a simple example with the unboxing of Steve Jackson Games’ Zombie Dice. In recent months there’s been a bit of a backlash against unboxing. People suggest it is naff. People hint that unboxing […]
When does the digital switch over hit you?
The UK is dumping analogue TV. The old signal is actually being switched off. This means you need a digital TV in order to keep watching. Most Geek Native readers in the UK will not be affected by this – if you have a TV at all, rather than watching online, it’ll likely be a […]
Augmented reality takes shopping to the next level
I’m just back from The Gadget Show Live. It was fun but one of the common observations made was that it seemed to lack on future tech. Future tech is out there though. A good example is Tissot’s Augemented Reality window at Harrods in London. There’s an app too. Check out www.tissot.ch/reality to download the […]
Projection mapping gets even better!
Yeah; this is an advert. Yeah; this is an other example of 3D projection mapping. Trust me – it’s worth it. This is projection mapping with a twist and the next two minutes will fly by. I strongly suspect you’ll be impressed. Somewhere in Hyundai’s marketing team there someone is smiling smuggly. They have every […]
Advertising Standards Authority rules that “replay mode” is not “actual gameplay footage”
The United Kingdom’s Advertising Standards Authority received complaints over Sony’s TV ad for GT5. The ad featured two men on a sofa about the play the game before cutting to screens from the game showing cars on the tracks and from different angles. Throughout this scene the on-screen text read “Actual gameplay footage”. This triggered […]
Flying Monsters
This video comes from a marketing blog called AdLand.tv. You might well ask why on Earth it’s been reposted here on Geek Native. One word: Monsters. Probably best to let the video show you. The agency who came up with this is Publicis Dallas. I bet one of the creative team is a gamer – […]
Portal 2 TV ad of awesome power
As the world gears up for the release of Portal 2 the marketing machine kicks it up a gear. Here’s the story behind the Portal 2 TV ad though. Valve did this themselves rather than bringing in a creative agency. I’m sure they got a media planner and buyer in to work out the schedule […]
Syfy’s dramatic “V” season 2 ad for the UK
Syfy UK are putting money where their mouth is and funding an online ad campaign for the second season of V. At the same time, Blastr – the rebranded Syfy blog – is giving us 7 reasons why V should get a third season. I had written off V as “for the bin”. This may […]
Caution: Floor is lava!
I’m not normally a fan of offline marketing. I’m a digital dude through and through. That said, I’ll give respect where respect is due. Mattel is due some respect for their “Reconnect with your Inner Child” campaign. In particular, they’re due some respect for turning the floor to lava. Don’t you just hate it when […]
Five funny LEGO ads
Not much to say about this collection – other than sit back and enjoy. This mini collection was put together by My Modern Met who grepped them from multiple sources. which is your favourite? I’m going with “Vader Sucks!” Or maybe with Chewy.
