This is not a game of Jenga you want to mess up. Each block weighs over 270kgs (600lbs). So what on Earth is going on? Cat, the company that makes all sorts of building machines, has a viral video success on their hands. There are a few of their machines getting to strut their stuff […]
Aliens and giant robots invade London
https://www.youtube.com/watch?v=Go9rf9GmYpM Londoners are a hardy lot and quite hard to fool – but Pepsi Max managed a few successes with this bus stop campaign. As you wait for the bus it looks like there’s just a window on the side but it’s actually a camera and screen. Pepsi’s ad agencies then threw in animations like […]
Sponsored Video: From steampunk elephants to Titanfall – a brief history of mecha warfare
American gamers already have access to Titanfall and it looks like they’re loving it. Here in the UK we’re waiting just a few more days – until the 14th. With at least one pundit calling the game “Microsoft’s killer app” Titanfall has a piece of Microsoft history all to itself. The game is available for […]
IKEA give cosplayer a bedroom makeover
This is an ad for IKEA in Singapore. They visit Frank who is a civil servant by day and a cosplayer by night. You know what this means; no space, no space to put anything including his rather awesome costume designs. IKEA come in and re-do his bedroom. Rather than chucking all his models, anime […]
Zombie prank for The Walking Dead
Still watching The Walking Dead? In the States AMC have put together a prank to remind us to tune in. It takes the core ideas of a) walking and b) zombies and puts them together to frighten NYC workers. That’s quite hard to do. Is this the future of marketing? Sneaking up and scaring the […]
Subaru surprises audiences with Attack on Titan ad
https://www.youtube.com/watch?v=NQkgmHEA5_E This TV ad from Subaru is a collaboration with the manga Attack on Titan. There’s a live action movie coming and so these Titans give us a glimpse at how scary they could be. It reminds me of the section the anime had on the Survey Corp horses and how important it was they […]
You’ll never guess where The Hobbit was filmed
Did I say “You’ll never guess where The Hobbit was filmed”? – if that’s true the marketing agency for Air New Zealand is weeping. Last year we had Peter Jackson and the WETA Workshop crew give an unexpected briefing for for the airline. It’s a year later and we’ve got a sequel to the viral […]
Microsoft turns to anime to help promote Internet Explorer
Watch the anime first and then have a think about what it means. Okay, it came from Microsoft Singapore so it had an audience used to anime. That said this ad for Internet Explorer has gone global. This shows just how wide anime’s appeal has become. It also shows just how influential geeks are. I […]
An Invitation to play Xbox One
https://www.youtube.com/watch?v=_1mfIg1I3zE We’ve featured the first official ad for Sony’s PS4 “Perfect Day” here on Geek Native. Let’s take a look at what Microsoft’s Xbox One team are up to. I don’t know if it’s the first official ad but it’s an early on. It also takes a similar approach; using key games to grab your […]
Sony shares first official ad for the PlayStation 4
If you had to write a TV ad for the PS4, what would you try? Sony’s madmen ad brains have put together a series of lookie-likey sets and costumes, one of which will likely remind you of a favourite game or genre, and has their actors sing “Perfect Day”. The name of the ad? “Perfect […]
